Everyone wants to be the best at what they do, but that's not possible when you're trying your hand at everything. How can you carve a niche out for yourself? Are there any disadvantages of becoming too "niched"? On this episode, we talk with Jeff Onofrio, the managing director of renovation, construction, and national production at Mortgage Possible.

Everyone wants to be a jack of all trades. You need to pick a niche and become known for what you do. -Kenneth Travis

Resources

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Three Things We Learned From This Episode

1. Stop trying to specialize in everything. Pick a niche. (03:53- 04:42 )
   The problem with being a jack of all trades is, you end up a master of none. Rather than promoting yourself as an expert in every part of the business, pick a niche and make it your mission to become an expert.
   
   
2. Even with a specialty, don't neglect the other parts of your business. (05:59- 06:57 )
   While you need to establish yourself as an expert in one area, don't completely neglect other parts of the business. Position yourself as someone with a mastery in one field, but capability in other areas as well.
   
   
3. If you're involved with renovations, approach contractors. (13:06- 13:48 )
   Contractors, more than anyone else in the market, are interested in renovations. However, they're rarely approached. Why not beat your competitors to it? There are so many opportunities available in this virtually untapped market.

Renovation mortgage is definitely a niche market, although not a small one. With so many TV shows centered on home improvement, it's clear that there is a desire on the part of the consumer. It's up to you to make sure consumers in your market know that you are the person who can help fund their projects. Be sure to remind them you can help out in other areas concerning loans, too.

Guest Bio-

Jeff Onofrio has been in the mortgage business since the late 1990s. After doing a bit of everything in the industry, he decided to try his hand in construction. However, he ultimately returned to mortgage in 2007. Since then, he's tried to find ways to combine what he learnt in construction with his mortgage knowledge. Today, he's the managing director of renovation, construction and national production at Mortgage Possible.

To find out more about Jeff, head to: www.mortgagepossible.com

You can also check out his podcast and video blog at: www.renovatethis.com