DiscoverEntrepreneur ConundrumHow to Build a Business Safety Net Before Crisis Hits — with Colleen Watson
How to Build a Business Safety Net Before Crisis Hits — with Colleen Watson

How to Build a Business Safety Net Before Crisis Hits — with Colleen Watson

Update: 2025-06-16
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Show Notes

In this episode, you’ll learn:

  • How Colleen’s caregiving journey led to her business
     
  • The biggest planning mistakes solopreneurs make
     
  • The four pillars of business safety: Money, Insurance, Succession, and Legal Prep
     
  • What a “Knock Box” is—and why you need one
     
  • The real cost of not planning for emergencies
     
  • Her tips on getting in front of the right clients
     
  • Why LinkedIn is her platform of choice
     

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Key Questions

(00:53 ) Can you tell us a little bit about your entrepreneurial journey?

(04:23 ) Who are your ideal clients?

(06:34 ) How do you get in front of those people?

(08:28 ) Do you do you social media as well to help get in front of those people to have those conversations?

(10:56 ) Is there someone that you refer them to or just help them find their own person to help them.

(14:10 ) Do you help people just in the US or do you go other places as well?

(16:05 ) What are some of the safety So it's the safety net or the four pillars that people should have.

(20:57 ) So do you have all your ducks in a row?

(24:03 ) What are some big goals that you have in the next year or two?

(30:03 ) What's the best advice that you have ever received?

(31:58 ) What's the best advice you've ever given?

(33:34 ) Is there anything that we haven't talked about yet that you would like to touch on?

Colleen Watson

https://www.centuryplantbusinessservices.com/

https://www.linkedin.com/in/colleen-watson/

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

www.distinctdigitalmarketing.co

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How to Build a Business Safety Net Before Crisis Hits — with Colleen Watson

How to Build a Business Safety Net Before Crisis Hits — with Colleen Watson

Colleen Watson, Virginia Purnell