How to Build a WINNING Referral Program as a Small Business π€
Description
In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv.
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Best Moments:
(00:56 ) Jay and Stephanie discuss the importance of referral marketing and its benefits
(02:04 ) Stephanie explains what referral program marketing is and its effectiveness
(03:04 ) The first step to setting up a referral program is understanding the incentive
(04:23 ) The second step is ensuring a way to track referrals
(06:43 ) The third step is clearly communicating the referral program to customers
(09:03 ) The lifetime value of a referred customer is 16% higher than a non-referred customer
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