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Growth Genie builds customer-centric playbooks and cadences that align sales and marketing, accelerate onboarding, and raise win rates. Mikey’s core belief: most sales problems are spiritual before they’re tactical, solve for respect (self and customer) and the numbers follow.

We dig into COSMIC, a practical method to connect with buyers on both the logical and emotional level, plus how to coach discovery, demo, and negotiation calls for enterprise cycles. Expect specific frameworks for writing messages buyers answer, running deal reviews, and converting MQLs to revenue.

You’ll hear case-based proof: Dext growing revenue by 53% post-engagement, JLL expanding outbound pipeline across regions, CARTO raising a $61M Series C with stronger sales motions, and Operatix cutting new-hire ramp by 75%.

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Proposed Questions:

1. You’ve said most sales problems are spiritual before tactical. What in your own career pushed you from carrying a bag to building Growth Genie and the COSMIC framework?

2. What’s the core problem COSMIC solves inside B2B teams, and how does it change the “pushy seller, passive buyer” dynamic you often criticize?

3. Who is your ideal customer profile today? Size of sales org, deal sizes, and which decision-makers usually bring you in, CRO, VP Sales, enablement?

4. Most consultants rely on referrals. You publish playbooks, a newsletter, and those Tuesday “beautiful news” stories, what’s actually driving inbound, and what should boutique firms copy tomorrow?

5. In long, multi-threaded deals, where do teams lose momentum? Walk us through how you use COSMIC across discovery → demo → negotiation to create emotional buy-in and executive consensus.

6. You coach renewals, upsell, and cross-sell. What does a great QBR / EBR look like, and how do you equip CSMs and AEs to deepen relationships without sounding “salesy”?

7. Where does even Growth Genie get challenged, scaling trainers, productizing playbooks, or measuring behavior change beyond win rate? What are you iterating on right now?

8. Looking 2–3 years out, how will AI + human conversation actually coexist in outbound and discovery? What will great reps do that tools can’t, and how are you evolving COSMIC for that?

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Know more about Michael Hanson

Website Link: http://www.growthgenie.co/

Connect with Michael Hanson

LinkedIn link: https://www.linkedin.com/in/michael-hanson-/?originalSubdomain=uk

Email: mhanson@growthgenie.co

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/