In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling.

Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy.

Check out Maeve's previous chat on the podcast, about scaling your business beyond borders.
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