AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?

In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.

Some of the key points in an insightful, wide-ranging conversation:

• Which AI tools work best for copywriters


• How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'


• Ethics in the application and development of AI


• Transparency between clients and copywriters about AI use and implementing AI policies


• Gender bias in AI models and what we can do about it...


• ...the ongoing importance of encouraging girls and women in tech

Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!

Contact info:

Julie's website Small Wonder

Kerry's website and her newsletter, Minds and Machines

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