Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you?

We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis.
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