How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene?

In this episode, Will Francis⁠⁠ interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.

They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire's salary survey across the UK, US, MENA and APAC, available on the DMI website.

"We've seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now... get ahead of the curve."

Terry's top 3 tips for jobseekers:

1. Showcasing your tangible results


2. Have realistic expectations


3. Keep upskilling

Resources mentioned:

2024 Salary Guides for Digital Marketers

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