#27 If you’re waiting hours (or worse, days) to follow up with caregiver applicants, you’re already losing the best talent. Louie Frank of Activated Insights breaks down why “24 minutes is the new 24 hours” when it comes to caregiver recruiting—and how agencies can fix mid-funnel drop-off before it costs them hires. You’ll learn how to audit your own application process, speed up first contact, and use culture as a conversion tool, not just a retention play. You’ll take away practical, data-backed steps to improve applicant-to-hire ratios and keep your pipeline moving.

• Louie Frank on LinkedIn
• louie.frank@activatedinsights.com
• Activated Insights Recruit Tool
• 2025 Benchmarking Report

Chapters:
02:32 Understanding Workforce Analytics in Home Care
08:21 Analyzing Turnover Rates and Their Implications
12:33 The Importance of Culture and Mission Alignment
16:42 Mid Funnel Challenges in Recruitment
22:43 Effective Communication Strategies for Applicants
23:29 Engaging Applicants Through Text Messaging
30:27 Scheduling and Conducting Interviews
36:30 Automating Background Checks and Metrics
42:04 Qualitative vs Quantitative Hiring Metrics
50:28 The Future of Recruitment in Home Care

This episode is brought to you by 52 Weeks Marketing.
80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.