The Retention Playbook of a $32M Home Care Agency (Jen Kulig)
Description
#29 Jen Kulig, Director of Market Operations at Tribute Home Care, shares how a $32M agency hires and retains only the top 1% of caregiver applicants. She walks through their 7–10 day hiring process, driven by situational interviews that surface grit, empathy, and motivation, and explains why referrals make up 40% of new hires. Jen also highlights the Caregiver Excellence Department’s 90-day support program, quarterly awards, annual happiness surveys and the Everyone Out program. She also breaks down their Salary Program, Tribute Secure, that guarantees caregivers 30 or 40 hours per week.
- Jen Kulig on LinkedIn
- Tribute Home Care
Chapters:
00:00 Introduction to Tribute Home Care
00:55 Jen Kulig's Journey in Home Care
07:12 Overview of Tribute Home Care's Operations
09:36 Caregiver-First Mentality at Scale
10:05 Hiring Process and Recruitment Strategies
18:17 Retention Strategies and Caregiver Excellence
44:32 Innovative Retention Programs
01:11:06 Future of Home Care and Workforce Challenges
This episode is brought to you by The Home Care CPAs.
Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.
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