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0:00-Intro: SpaceX launch, Love is Blind reunion blunder
6:25-Question 1: Patrick needs help with his Ultimate Frisbee newsletter open rates, growth, and conversion rates
9:00-Optimize your calls to action on your website
12:59-Leverage existing audience and ask for referrals
18:14-Audience segmentation can help you better communicate and reach your users
23:12-Relevance and timeliness of your content - pop culture?
37:40-Question 2: Anon sports business professional wants to become a content creator but not sure where to start
39:40-Provide a glimpse or access into the industry you work in (sports)
42:09-Write about what you are interested in and ALREADY doing
44:40-Share your dos and donts of some of the interesting parts of sports
46:10-Juggling your job with your side hustle: be clear about your goals
48:25-Establish a tone and personality


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