Monetizing an Audience, Leveraging NFTs, and Facebook Advertising
Description
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0:00-Intro: new updates on Unyfy and boosting productivity
3:20-Question 1: Julia needs help with breaking through ceilings and how to monetize her following and creating a community
12:40-Continue fishing where the fish are and grow your channel diversity
13:30-Types of community value propositions to give to your community
16:35-A few ideas on what you can offer to your community
20:15-Subscriptions can be a great place to start and use NFTs as an access pass
23:50-Using user promotions, moderator rewards, and more to give users awards for contributions
30:15-Ron gives some advice on how to connect and relate to people instead of "selling" to them
32:45-Question 2: Mike is a classic car enthusiast who wants to introduce NFTs around advice for mechancis
35:20-Unique or limited edition goods are the fundamentals of NFTs
37:32-Create NFT collections based on themes or categories
39:40-Reward activity and engagement with NFT collectibles and entice them to return
44:32-Question 3: Spencer runs an eCommerce brand and wants to get involved with facebook advertising
45:25-The most important part to advertising is product-market-fit and matching personas
47:05-Your advertising has to be tuned for each individual persona and it helps if its data-driven
48:25-How to create personas from existing sales and how to establish a persona that you would like to sell to
50:15-Creating audiences in Facebook
53:15-Facebook demographic targeting is robust and you can go deep down
55:10-Track and optimize your ads as you increase budget
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