Launching a Product Line, Identifying Partners, and Influencer Attribution with Nikola Sokolov
Description
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0:00-Intro: Welcome Nikola from Influencers.club
3:45-Following trends and adjusting to the market
7:20-Short term revenue vs long term strategies like SEO
9:25-Use current events and trends to hack views
11:45-Emma owns a dog brand and wants to launch a product line. How to find a supplier.
13:50-Taking lump sum vs revenue share vs starting your own
21:50-Thomas talks about white labeling with influencers and brings up Ice Tea again
25:40-Question 2: Audrey is an beauty and skin care influencer marketing manager - needs help with finding good influencers29:00-Focusing on medium influencers with potential and finding influencers that match your brand value
32:50-Check out long tail niches for creators to partner with
36:30-Using growth rates to find early influencers to work with
44:25-Question 3: Julio is having issues tracking influencer campaigns, how can I improve tracking and attribution?
47:15-Use influencer-specific landing pages, lead magnets, and continue using unique links.
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