DiscoverAsk a Creator Economist - Presented by UnyfyThe Benefits of Collaboration, Long Form Content Woes, and Shitposting as a Growth Strategy
The Benefits of Collaboration, Long Form Content Woes, and Shitposting as a Growth Strategy

The Benefits of Collaboration, Long Form Content Woes, and Shitposting as a Growth Strategy

Update: 2023-04-13
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0:00-Intro and a chat about Twitter and Elon Musk
6:35-Question 1: F1 Data Analysis has questions about collaborations and sponsored content
10:30-Media partnerships and distribution as a service
13:25-Sponsored content via outreach and sports betting
14:25-Find your nerd, sell to them - gated content
20:50-Question 2: Frank, a Journalist fears that long form content is no longer viable
25:00-Long form is often digested in chunks anyway
26:60-YouTube leans toward short form but long form still performs better
29:35-Make it good, then length doesnt matter as much
33:00-Nerds pay for stuff, they care the most and are your true fans
34:18-Find your niche, tone, and length wont matter
35:00-Ron calls himself fat and recommends combining niches to find a micro niche to succeed in
37:00-Question 3: Felix loves a lot of shitposters and wants to use memes to grow a following
39:00-Why do memes work?
40:45-Basic strategies for growing on Twitter - actually engage with people
44:50-Thomas says Ron gave a perfect answer on how to grow on Twitter (im bookmarking this)
47:45-Using lists to keep people segmented
49:30-Ron hates on lists

Thanks for listening!

Things we mention in this episode:
BBC Article: https://www.bbc.com/news/health-38896790
Think With Google:
https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/gen-z-long-form-videos
Medium Piece:
https://medium.com/@shafikhan/21-hours-of-research-and-6-experts-says-short-form-content-no-longer-works-in-2019-35e658255307
Soren's Twitter: https://twitter.com/soren_iverson
Trung' Twitter: https://twitter.com/TrungTPhan

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👨‍🍳 Your Hosts
⇛ Thomas on Twitter: ⁠https://twitter.com/thomase⁠
⇛ Thomas on LinkedIn: ⁠https://www.linkedin.com/in/thomaseuler⁠
⇛ Ron on Twitter: ⁠https://twitter.com/RonJaradat⁠
⇛ Ron on LinkedIn: ⁠https://www.linkedin.com/in/ronjaradat
⇛ Jonas on Twitter: https://twitter.com/SLebur
Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158/

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The Benefits of Collaboration, Long Form Content Woes, and Shitposting as a Growth Strategy

The Benefits of Collaboration, Long Form Content Woes, and Shitposting as a Growth Strategy

ACE