In this episode of the Top Rated Gym Podcast, we chat with Cory Maxwell, VP of Fitness at O2 Fitness Clubs, about scaling gym revenue without expanding space.

Cory reveals how O2 Fitness maximizes personal training, nutrition services, and retention strategies across 16+ locations, leveraging existing space and staff for higher profits. We’ll cover the impact of personal training on retention and revenue, plus upselling and cross-selling strategies to keep members engaged.

If you're a gym owner or fitness pro looking to increase revenue without major investments, this episode is a must-listen!

00:00 – Intro

01:32 – Meet Cory Maxwell

02:10 – Why Personal Training Matters

03:31 – The Impact of Personal Training on Retention

04:45 – Scaling Revenue Without Expanding Space

06:49 – How to Run a Profitable Personal Training Program

09:01 – The Growth of Personal Training

11:25 – Adding Wellness Services to Your Gym

13:49 – Revenue Impact of Wellness Services

16:47 – Understanding the Client Journey

18:35 – Sample Services

19:23 – How Personal Training Helped Andre

22:10 – Maximizing Personal Training Value

26:08 – Tracking Success in Personal Training

29:00 – Using Technology in Personal Training

31:47 – Virtual Workouts for Clients on the Go

35:23 – Trainer Compensation and Incentives

39:11 – Upselling and Cross-Selling Services

45:19 – Resources for Starting Personal Training

46:14 – Connecting with Cory#GymRevenue

#personaltraining #GymGrowth #fitnessbusinesscoach #topratedgym #referrizer #podcast

https://topratedgym.com/free30days/