In this episode of the Internet Money Podcast, host Jax Dwyer sits down with Ty Frankel, founder of the LinkedIn League and Mad Men Agency, to discuss actionable strategies for launching and scaling a successful online business. Ty has grown his agency to a six-figure powerhouse, working with top-tier clients using platforms like LinkedIn, Twitter, and cold outreach.

Ty shares valuable insights on building a revenue-driven personal brand, mastering LinkedIn DMs for client acquisition, and avoiding the common pitfalls of content overload. From creating a high-converting offer to maximizing LinkedIn’s potential, this episode is packed with real-world tactics for entrepreneurs and agency owners.

If you’re looking to grow your online business, book more sales calls, and attract high-ticket clients, this is the episode for you. Ty’s practical advice will help you harness the power of LinkedIn and cold DMs to scale your business faster than ever.

Chapters:

0:15 - The Key to Launching and Growing a Successful Online Business

02:16 - Developing Valuable Skills: The Power of Copywriting

03:30 - Choosing the Right Platform: LinkedIn, Twitter, or Facebook?

05:00 - Why Ty Shifted from Twitter to LinkedIn

06:45 - Overcoming Content Overload: Simplifying Your Offer

08:34 - The Power of High-Ticket Coaching Programs

10:12 - Building a Personal Brand on LinkedIn

12:37 - What is Mad Men Agency? Results-Focused Marketing

15:05 - The LinkedIn Strategy: Profile Optimization, Content, and DM Outreach

18:13 - Ty’s Unique DM Strategy for Booking More Sales Calls

22:00 - How to Nurture Leads Through LinkedIn

27:40 - Cold DMs vs. Automated Outreach: Which is Better?

32:48 - Content Creation on LinkedIn: What Works and What Doesn’t

37:22 - Rapid-Fire Q&A: 20% Effort for 80% Results

45:01 - Best Business Books for Entrepreneurs

51:02 - What Would Ty Do If He Lost Everything? A 30-Day Plan

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