In this episode of the Internet Money Podcast, I sit down with Jake Ward, co-founder of Contact Studios, ByWord, and Kleo, to explore the world of SEO, LinkedIn growth, and scaling online businesses. Jake breaks down the three pillars of SEO success: optimizing existing content, creating new content, and building high-quality backlinks. He also shares actionable SEO strategies, like quick-win keyword audits, lead magnets, and reverse-engineering top-ranking competitor content to improve search visibility.

00:24 – Three Pillars of SEO Success

02:46 – Importance of Link Building

03:36 – Key Metrics for SEO Audits

05:20 – Understanding Backlinks and Keywords

06:34 – Improving Keyword Rankings

08:44 – Future of SEO in 2024 with AI

10:34 – Using AI to Enhance SEO

13:00 – ByWord SaaS: AI-Powered SEO Tool

15:07 – Who Benefits from ByWord?

17:51 – Scaling a Podcast Using SEO

19:48 – SEO on Non-Google Platforms

21:11 – Optimizing LinkedIn for Growth

23:39 – LinkedIn Content Creation Strategies

27:29 – Building a Network on LinkedIn

29:13 – Does LinkedIn Convert to Revenue?

30:25 – Kleo: The Ultimate LinkedIn Growth Tool

32:37 – Content Creation Process for LinkedIn

34:32 – Best Cities for Internet Entrepreneurs

36:01 – Common SEO Misconceptions

37:14 – Current Marketing Arbitrage

39:40 – Beehiiv Newsletter Strategy

43:01 – Where to Connect with Jake Ward

Jake discusses how AI is revolutionizing SEO, explaining how his AI-powered tool, ByWord, helps scale content creation quickly and effectively. We also dive into SEO for 2024 and beyond, touching on AI optimization (AIO) for ranking in Google’s AI summaries and maximizing lead generation with AI content. Jake even shares how he used SEO to scale a podcast to 300,000 downloads per month.

For LinkedIn, Jake provides insights on growing an audience, including the power of carousels, the importance of networking, and how to optimize LinkedIn profiles with SEO-friendly keywords to increase visibility. He also talks about his tool, Kleo, which helps users reverse-engineer top-performing posts on LinkedIn to create high-engagement content.

If you’re a solopreneur, marketer, or agency owner looking to boost your SEO game, grow on LinkedIn, or scale your business, this episode is packed with practical tips and tricks you can implement right away!

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