In this episode of Elevator People, PJ sits down with Koula to explore the intersection of leadership development and the evolving world of marketing. Together, they unpack what it means to lead with both heart and strategy—balancing inspiration with real utility. Koula challenges us to think differently about how we earn attention: not by shouting louder, but by honoring the people we serve and speaking to their actual needs.

They dive into the quiet ego that often hides in marketing, and how human-centered communication cuts through noise and builds trust. This conversation isn’t just about tactics—it’s a vision for marketing with soul. One where clarity, empathy, and creativity aren't just buzzwords, but the blueprint for what's next.