What does it look like to practice marketing with integrity, purpose, and imagination? In this episode of Elevator People, PJ sits down with Eric Brown—co-founder of Whiteboard, author of AGENCY, and marketing strategist—to explore how branding, creativity, and leadership intersect in the digital age.

They unpack the tension between mission and mastery, why marketing should be an act of service, and how values-driven leaders can avoid the burnout of performance-based identity. You’ll hear insights on how to navigate brand strategy, client relationships, digital transformation, agency culture, and the evolving role of AI in marketing.

Whether you're a marketing director, creative entrepreneur, agency leader, or founder, this episode will inspire you to build meaningful brands, not just profitable ones.