In this episode of Elevator People, PJ sits down with Chad Cannon, a transformational consultant who specializes in helping visionary founders and high-capacity leaders build businesses that scale with purpose and alignment. Chad has partnered with influential thought leaders like Michael Hyatt and Donald Miller, and his approach centers on empowering others to lead with clarity, intention, and integrity.

In this episode, Chad introduces his signature Obsessed Framework, a step-by-step methodology that guides leaders through Observation, Benchmarking, Strategy, Execution, Scaling, and Sustaining—all in the pursuit of meaningful, lasting growth. We explore what it looks like to serve leaders who think big, move fast, and challenge norms—while staying grounded in values that elevate people first.

If you're passionate about intentional leadership, advising with impact, or creating brands that align with who you are and what the world needs, take a listen.