Learn about the importance of self-liquidating offers (SLOs), and designing better offers to attract clients. Discover the key metrics you need to know and how to optimize your sales process for maximum profit.

Show Notes:

1. [03:15 ] Russell Bronson's concept of self-liquidating offers (SLOs)
2. [05:40 ] The problem with typical gym offers and the acquisition hamster wheel
3. [08:10 ] Creating a better offer: result-driven, time-bound, high-ticket, and risk-removal
4. [11:45 ] Scaling ads and improving profitability with better offers
5. [13:20 ] Cash choreography and optimizing sales in the first 30 days
6. [14:50 ] The five types of sales: point of sale, product sale, service sale, recurring sale, and up-sell/cross-sell
7. [19:25 ] Strategies for increasing revenue through additional services and offers
8. [21:30 ] The importance of knowing your numbers: cost of acquisition, 30-day cash, and lifetime value
9. [23:40 ] Conclusion and key takeaways for boosting your fitness business

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