What Does It Take to Build a 200+ Studio? Part 2: Product and Process
Update: 2023-05-02
Description
In this episode, we're continuing our two-part series on building a successful studio with 200+ members. We'll explore the remaining two key elements: Product and Process.
- Recap of Part 1:
- Discussed the importance of People in building a successful studio
- Product:
- Divided into two distinct sections: Delivery of outcomes and Pricing based on value
- Delivery of outcomes: Focus on client success and outcome-driven delivery
- Pricing based on value: Avoid commoditization and understand the exchange of value for achieving desired outcomes
- Process:
- Optimize systems to pull people through your ecosystem
- Five areas of proficiency: Acquisition, Sales, Onboarding, Fulfillment, and Retention
- Understand each process before outsourcing
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