Inside Tubi’s global sports strategy: The rise of free streaming
Update: 2025-10-22
Description
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone sit down with David Salmon, EVP and Managing Director of Tubi International, to discuss the platform’s rapid global expansion and its unique advertising-led streaming model. They explore how sports are becoming a key driver of engagement for Tubi’s international growth, particularly in emerging markets like Mexico. Plus, the duo previews what to expect from the SportsPro Media Summit 2025 in Madrid.
Key Points:
- How is Tubi expanding globally as a free, ad-funded streaming platform?
- What role does sports content play in driving Tubi’s growth in emerging markets?
- Why are advertising-led models resonating with younger, cord-cutting audiences?
- What challenges and opportunities lie ahead for mid-tier sports federations?
- What can attendees expect from the SportsPro Media Summit 2025 in Madrid?
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