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Insight Is A Man’s Best Friend, With Mars Pet Nutrition

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

Update: 2024-12-03
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Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.

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Insight Is A Man’s Best Friend, With Mars Pet Nutrition

Insight Is A Man’s Best Friend, With Mars Pet Nutrition