Interview with Jake Lustig on Tequila & Mezcal: Innovation, Sustainability, and Collaboration
Description
Summary
In this engaging conversation, Jake Lustwig, co-founder of Arte Nom Tequila, shares his extensive journey in the agave spirits industry, highlighting the unique collaboration with master distillers and the impact of tequila production on local communities. The discussion delves into the evolution of tequila, the importance of traditional methods, and the innovations that are shaping the future of the industry. Lustwig emphasizes the significance of great agave in producing exceptional tequila and the need for a deeper understanding of the craft among consumers.
Chapters
00:00 Introduction to Arte Nam Tequila
01:03 Jake Lustwig's Journey in Agave Spirits
10:11 The Evolution of Tequila Production
19:55 Impact on Local Communities and Agave Cultivation
29:50 Collaboration with Distilleries and Unique Expressions
39:50 The Future of Tequila and Consumer Awareness
42:12 The Art of Agave: Enrique Fonseca's Innovations
51:30 Bats, Biodiversity, and Agave Cultivation
56:02 Tasting the Essence: Felipe Camarena's Tequila
01:02:30 Historical Insights: Tequila's Evolution and Legacy
01:10:41 Community and Collaboration in the Tequila Industry
Check out the ArteNom web site https://deltequila.com/ https://www.facebook.com/TequilaArteNOM https://www.instagram.com/tequilaartenom/ https://www.tiktok.com/tag/artenom https://terranovaspirits.com/us/home/