Summary

In this engaging conversation, Brad Niccum interviews tequila aficionado Matt Charney, who shares his extensive journey into the world of tequila. From his early days of drinking mixtos to becoming an advocate for additive-free tequila, Matt discusses his evolving preferences and the importance of understanding the production process. The conversation delves into the story behind Guacamaya Tequila, its unique production methods, and the significance of barrel aging. Listeners will gain insights into the tequila community, the importance of storytelling in branding, and where to find Guacamaya Tequila as it prepares to enter the U.S. market.

Chapters

00:00 Introduction to Tequila and Personal Journeys
00:49 The Evolution of Tequila Appreciation
01:34 Tequila Tasting Techniques and Preferences
04:18 The Impact of Environment on Tasting
07:08 Pairing Tequila with Food and Experiences
11:42 The Story Behind the Logo
13:27 Tequila Production: From Mexico to the U.S.
15:34 Agave Farming: A Legacy of Resilience
19:04 Crafting Quality Tequila: The Process Explained
22:32 Exploring Mezcal: A Personal Perspective
23:55 The Tequila Collection and Its Challenges
24:52 Sourcing Unique Tequilas
25:50 The Art of Tequila Aging
27:23 Barrel Processes and Flavor Profiles
30:26 Tequila vs. Bourbon: A Flavor Comparison
32:57 Social Media and Community Engagement
35:02 Tequila Events and Networking
37:37 The Spirit of Unity Through Tequila