Discover the true art of tequila with Sheccid Elizabeth Carranza, daughter of master distiller Rene Carranza and one of the driving forces behind Tequila Atanasio. In this exclusive interview, Sheccid takes us inside her family’s world—where tradition, innovation, and passion collide to create one of Mexico’s most authentic artisanal tequilas. We explore the origins of the Carranza legacy, how the brand has evolved since Sheccid entered the industry in 2019, and why Atanasio’s emphasis on artisanal production is changing the tequila conversation. From the fields to the distillery, Sheccid breaks down how the farming community, agave caretakers, and skilled producers all contribute to the final spirit. You’ll also learn about new innovations happening at the distillery—like their experimental brick oven, high-proof releases, and hands-on experiences that allow visitors to feel the heartbeat of tequila production. Whether you’re a tequila lover, a student of agave spirits, or someone who wants to better understand what makes real Mexican tequila special, this interview offers insights you won’t find anywhere else. ⭐ Key Topics Covered • Sheccid’s personal journey into tequila • The Carranza family’s history in agave and distillation • Why Atanasio focuses on artisanal, traditional processes • How the distillery collaborates with farmers • Innovations that enhance flavor and authenticity • What to expect from “The Atanasio Experience” • High-proof offerings and their role in preserving true agave character • How to find Atanasio in local markets High-Value Takeaways • Tequila is a collaborative art, not an individual craft • The Atanasio team works to preserve traditional production • Farming and raw agave quality are the heart of the final flavor • The new brick oven project could redefine their future releases • Visitors can experience the process directly in the agave fields • High-proof expressions protect the spirit’s true essence and character Chapters 00:00 Introduction to Tequila and Athanasio 02:20 Sheccid’s Journey into Tequila 06:16 Family Legacy and the Role of Rene Carranza 10:38 The Atanasio Experience: Connecting with Tradition 15:04 Understanding the Tequila Production Process 23:10 New Innovations in Tequila Production 30:45 Exploring Atanasio’s Unique Offerings 38:16 Availability and How to Experience Atanasio If you enjoyed this deep dive into Atanasio Tequila, hit LIKE, SUBSCRIBE, and turn on notifications so you never miss a new interview, review, or tequila story. Drop a comment with your favorite Atanasio expression—or what distillery you want to see featured next! #Tequila #AtanasioTequila #SheccidCarranza #ReneCarranza #AgaveSpirits #MexicanSpirits #ArtisanalTequila #AgaveCulture #TequilaInterview #TastingTequilaWithBrad #TequilaExperience #DistilleryTour © Tasting Tequila with Brad