Topics Covered

• What is product strategy anyway?


• The myth of the “explicit strategy” in most companies


• What discovery tells us about implicit strategy


• How product teams influence (and challenge) strategy


• Why writing any strategy down is better than none


• Shifting from top-down to emergent strategy


• The role of product leaders: Think customer interviews, but with your teams


• Balancing long-term macro trends with day-to-day user discovery


• Strategy ≠ roadmap: Keeping your plan for winning alive and adaptive


• Case studies: Intercom, Spotify, and strategy-in-action


• Product teams as strategic sensors: Patterns, signals, and customer segments


• Building strategy into quarterly and annual planning cadences


• Wrapping up: Strategy is iterative—so treat it that way

Resources & Links:

• Follow Teresa Torres: https://ProductTalk.org


• Follow Petra Wille: https://Petra-Wille.com

Mentioned in this episode:

• Roger Martin’s definition of strategy


• Lenny’s Podcast with Chandra Janakiraman, where he shares a framework for developing strategy


• Megan Murphy’s “priming the wall” concept, introduced in her talk at the - MTP Engage Leadership Forum


• 7 Powers: The Foundations of Business Strategy by Hamilton Helmer


• Blue Ocean Strategy


• Porter's Five Forces Framework


• Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt


• SWOT analysis


• Intercom’s Fin AI


• Spotify