Key topics we cover:

• Why not all outcomes need to be measurable—especially on day one


• Teresa’s story: shifting from “applications” to “hires” as a more meaningful outcome


• How to work toward measurable outcomes over time


• Petra Wille explains how the HEART framework can help teams track value, not just numbers


• The difference between metrics, signals, and goals


• How to define outcomes when you're pre-product or pre-metrics


• Why focusing on value creation moments leads to better product strategy


• What most people get wrong about “finding product-market fit”

Resources & Links:

• Follow Teresa Torres: https://ProductTalk.org


• Follow Petra Wille: https://Petra-Wille.com

Mentioned in the episode:

• Teresa’s blog post: Shifting from Outputs to Outcomes: Why It Matters and How to Get Started


• Google’s HEART Framework


• Teresa’s blog post: How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups


• Product/Market fit survey by Sean Ellis and GoPractice