DiscoverSearch Engine Roundtable PodcastIt’s New 9/11: Google Ads AI Max rolling out, spam update heats up and more
It’s New 9/11: Google Ads AI Max rolling out, spam update heats up and more

It’s New 9/11: Google Ads AI Max rolling out, spam update heats up and more

Update: 2025-09-11
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Today we covered the new Google Ads updates, including AI Max rolling out to all advertisers. Google Ads tests promotion mode, campaign total budget and more. The Google August spam update heating up again.  Bing is testing sitelinks with link icons. Google tests removing the review stars from the hotel knowledge panel.


0:00 - Introduction

0:48 - Google Ads AI Max now available to all plus more

2:20 - Google Ads promotion mode, campaign total budget and more.

5:36 - Google spam update heats up again

7:19 - Bing Ads test sitelinks with link icon

8:04 - Google tests removing star reviews on hotel panels

9:16 - Conclusion


A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It’s New 9/11: Google Ads AI Max rolling out, spam update heats up and more

It’s New 9/11: Google Ads AI Max rolling out, spam update heats up and more

Barry Schwartz