In this episode of The NFP CEO, Michelle and Danielle speak with Dale Cleaver, CEO of Guide Dogs NSW/ACT, one of Australia’s most trusted and recognisable nonprofit brands.

This conversation explores what it takes to lead a heritage brand through modernisation, manage cultural transformation, navigate shifting sector expectations, and balance emotional brand equity with the need for innovation.

What we cover:

1. The Privilege and Pressure of Leading a Trusted Brand

2. Culture, Values and Leadership Behaviour

3. Innovation, Technology and the Future of Mobility Support

4. Inside the Creation of See Way

5. Managing Change, Stakeholders and Internal Alignment

This episode is essential listening for nonprofit CEOs, executives and board members navigating organisational growth, cultural change and brand stewardship.

Dale offers practical insights into leading a purpose-driven organisation through modernisation while maintaining trust, authenticity and connection.

To learn more:

Guide Dogs NSW/ACT

SeeWay

Connect with us:

LinkedIn: The NFP CEO: Overview | LinkedIn

Website: thenfpceo.com.au

Michelle Cutler: Michelle Cutler | LinkedIn

Danielle Ballantine: Danielle Ballantine | LinkedIn