MY ICP: Head of Marketing @ Userpilot, 60 people, Seed stage $4.8M valuation startup, selling to PMs
Description
Meet Your ICP: Emilia Korczyńska, Head of Marketing at Userpilot. Userpilot is a 60 person, Seed stage startup, soon to be valued at $4.8M.
Emilia and I discuss what their buying process looks like, what they're in-market for, and what their latest software purchase looked like.
Video content and navigation:
00:00 - Intro
00:43 - About Emilia and Userpilot
03:57 - Purchasing Apollo.io
06:14 - Buying process
14:14 - Her reactions to cold outreach
17:34 - Her focus going into 2023
21:56 - The software she's looking for
24:05 - How to contact Emilia
24:54 - Podcast outro
Connect with Emilia on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/
Userpilot: https://www.linkedin.com/company/teamuserpilot/
In market for: Programmatic SEO tools
Listen on Apple, Spotify, YouTube, Google podcast.
United States
