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Make All of Your Data Actionable With Russell McAthy

Make All of Your Data Actionable With Russell McAthy

Update: 2020-01-21
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Do you struggle to get enough actionable data from Google Analytics? Firstly, know you’re not alone. Secondly, you need to listen to Russell McAthy, CEO and co-founder of Ringside Data. 
Russell is a prominent keynote speaker at marketing events talking about data attribution and forecasting. And today he and Guido talk about the new tool he's building, why Google Analytics is probably not enough for your business, and how you can do actionable forecasting. 
“We decided to create Ringside in the summer of 2019. And what we wanted to bring out was the ability to bring all of that data together. Whether that is through forecasting or attribution or propensity modelling, what we've built is this data schema where we are effectively capturing everything that you do with your typical web analytics. We go and get all of your marketing data... all of your sales data from your CRM systems or your external systems or your point of sale systems, bring that into Ringside and then make that available to you.”
Key takeaways

  • Why Russell set up Ringside Data

  • The companies with the biggest data problem

  • How Ringside outperforms Google Analytics

  • If you’re investing in data analytic tools, you need people with specific skill sets

  • The biggest pain points Ringside is trying to solve

  • The benefit of the platform for eCommerce businesses

  • What attribution is

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Make All of Your Data Actionable With Russell McAthy

Make All of Your Data Actionable With Russell McAthy

Guido Jansen, Russell McAthy, Vaimo