RFM modelling with Karl Stone
Update: 2019-09-24
Description
Generally, you're going to spend a lot more money attracting a brand new customer than you are to get that second purchase. So, if you’re looking for innovative ways to engage with your customers, Karl Stone has some ideas.
Karl is the Europe regional manager for Dotdigital - Home of Engagement Cloud, everything your business needs to connect, engage and create customer relationships that last. With a background in sales and experience garnered working at Adobe, Karl is incredibly well versed in RFM modelling.
Guido talks to Karl about why he finds RFM modelling such an interesting topic, why his focus is on trying to understand customers’ challenges, and how digging into customer data is key to understanding what it all means.
Key takeaways
Website - DotdigitalLinkedIn - Karl Stone
Karl is the Europe regional manager for Dotdigital - Home of Engagement Cloud, everything your business needs to connect, engage and create customer relationships that last. With a background in sales and experience garnered working at Adobe, Karl is incredibly well versed in RFM modelling.
Guido talks to Karl about why he finds RFM modelling such an interesting topic, why his focus is on trying to understand customers’ challenges, and how digging into customer data is key to understanding what it all means.
Key takeaways
- What RFM modelling is and why your business needs it to better understand your customers
- What KPIs you should look at for your particular business, and how you can put the data to work
- The biggest challenges that e-commerce managers face
- How to automate the RFM process - including the actions that fall out of the data
- The common mistakes that people or companies make when using RFM modelling for the first time
Website - DotdigitalLinkedIn - Karl Stone
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