Make More Money + Sales with Your Established Course or Coaching Program, Part 1 – with Steve Corney
Update: 2023-09-07
Description
If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results.
Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers (read: whether or not it actually delivers on what you're promising).
Because once you’ve landed on the ‘effective dose’ for learner engagement, experience, and outcome delivery - not to mention, the actual transference of knowledge - you're off to the races!
Quick overview of what we cover:
- The super secret squirrel equation Steve uses to scale (spoiler alert: it's more x+y / z = 'shut up and care about your clients' than, like, actual math)
- Why increasing a dismal client retention rate of 4% (the industry average!) to a respectable 30% will exponentially sky rocket your profit
- Why the 'fixes' you're employing to keep clients are probably making your client retention problem even worse
- Why Steve believes stating one's learning preference (eg - 'I'm a visual learner') - holds about as much relevance as stating, 'I'm a coconut'
- The worst thing you could possibly do when approaching course creation
- How video might kill the (course creation) star - aka - the importance of respecting your learner's time by enabling 'quick wins'
- Why 'adding value" doesn't mean literally adding more when it comes to revamping an underperforming course
- How a marketer and an educator have vastly different answers to 'How can I improve my course?'
- Why you must fall out of love with your courses in order to improve them
- Why reminder sequences are the unsung heroes of retention (and the amazing apps we recommend using to create them!)
- How to fill your clients' 'enough bucket' once you realize that it's SO much smaller than yours
- Why Vanilla Ice is the ultimate client retention expert we're all overlooking
CHECK OUT STEVE + ADRIANE'S PROJECT:
- Click here to get on the waitlist for our program launch
- Follow us: @servicedrivenscaling
LISTEN TO MORE EPISODES WITH STEVE:
- Episode 45, How Bro Marketers Have Destroyed Digital Learning
- Episode 55, Marketing With Integrity in a Post-Bropocalypse World
- Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
- Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
- Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
- Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
- Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
- Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
RESOURCES:
- Click here to join Adriane’s $7 Marketing Strategy Membership
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