Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program.

Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer we expect everyone to be) or ‘Factual Fallon’ (she can be a wee bit triggering, NGL) or ‘Synergistic Sydney’ (she runs her biz on vibes alone) leading with respect means meeting each where they’re at.

Quick overview of what we cover:

• What’s probably going on if your sales have slowed and selling doesn’t feel good anymore
• Why we’ve gotta move on from cringe-y ‘handling objections’ sales tactics 
• How to achieve transactional transcendence via respect
• Why making your clients feel safe is the most important (but often missed) first step to a respectful sales relationship
• How to effectively capture each buyer persona within your marketing and sales content
• How to figure out which sales processes to systemise and scale…and which to scrap
• Why using your buyers’ personas to guide your follow-up approach is the key to making it feel good to both of you

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Episode 76, Make More Money + Sales with your Established Course or Coaching, Part 1 
• Episode 78, Make More Money + Sales with your Established Course or Coaching, Part 2

RESOURCES: 

• Click here to join Adriane’s $7 Marketing Strategy Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call with Soulpreneur to grow your business

CONNECT W/ STEVE: 

• Instagram: @steve_corney
• LinkedIn: @thisisstevecorney