Making the right thing with Ben Renegar from D-Ford
Update: 2020-11-12
Description
We interview the best minds in the human behaviour, design, business and tech space.
In this episode, we speak to Ben Renegar Senior Interaction Designer from DFord.
We cover
- Why Ford is focusing on HCD
- The design process to build the right thing
- Real world examples on applying the design process
- Plus, books you can read to help you along the way
Shownotes
- Linkedin: https://www.linkedin.com/in/benrenegar/
- The Design of Business: https://www.amazon.com/Design-Business-Thinking-Competitive-Advantage-ebook/dp/B004OC07J4
- Made to Stick: https://www.amazon.com.au/Made-Stick-Chip-Heath/dp/1400064287
- The Design of Everyday Things: https://www.amazon.com.au/Design-Everyday-Things-Revised-Expanded/dp/0465050654
- Ford Australia Linkedin
- Ford Australia Homepage
The Designing Behaviour Community
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