Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton
Update: 2024-12-27
Description
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality.
Here are the key talking points from the episode:
- Mark's background and journey to becoming Hilton's CMO
- The transformation of Hilton Honors loyalty program
- Integration of brand marketing and loyalty functions
- The development and success of the "For the Stay" platform
- Consumer insights and competition in the hospitality sector
- Authentic celebrity partnerships, particularly with Paris Hilton
- The importance of human connection in hospitality
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