The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024
Update: 2024-12-12
Description
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.
Here are the key talking points from the episode
- The legal and ethical implications of AI in creative work
- AI's impact on creative professionals and industry economics
- The value of human creativity in an AI-dominated landscape
- The balance between efficiency and authenticity in creative outputs
- Future trends in AI adoption and creative differentiation
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