Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

Update: 2024-11-14

Description

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.

Here are the key talking points from the episode:

Todd Kaplan's Transition to Kraft Heinz
The Impact of Marketing on Business Growth
Mastering Calculated Risk-Taking
Balancing Creativity and Business Objectives
Challenges in the Current Marketing Landscape

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Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

#box-pro-ellipsis-17365154123805{-webkit-line-clamp:2;}Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz