Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown
Description
Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.
Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU.
This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth.
In this episode, you’ll discover:
Why the traditional funnel is dead
How the Pirate Funnel (AAARRR) aligns with customer growth
Why referral marketing is a goldmine for B2B
How Tesla, Airbnb & Dropbox built legendary referral programs
How retention, advocacy & customer lifetime value fuel real business success
Tune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.
United States
