Why B2B Marketing is Broken: Dark Funnels, AI, and The Attribution Struggle
Description
Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.
This week, Konrad’s chatting with Liza Mischel, VP of Marketing at a major HR tech scale-up. They’re asking the question that sends a shiver down many a marketer’s spine: how much are we really driving sales?
They’ll tackle how to track down your real attribution stats and how to make sure you’re actually helping close sales (not just delivering MQLs).
In this episode, you’ll discover:
Why your job doesn’t end when you hand over the MQLs
What real attribution looks like (hint: not just first or last touch)
Why AI shouldn’t be writing your sales emails (but should be helping you identify the best ones)
How to build relationships between marketing and sales
Don’t miss this one – Liza’s one of the sharpest voices in the game, and she’s changing the face of B2B tech marketing.
United States
