The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline
Description
Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey.
Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).
In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.
This week, Konrad chats with Dan Archer, Growth Consultant at Cactus, about how to ditch the myth of quick wins and build marketing strategies that truly resonate.
In this episode, you’ll discover:
Why the silver bullet mindset doesn’t work in B2B
The power of touchpoint marketing
How to define your unique “marketing fingerprint”
The importance of understanding behavioural insights, not just job titles
What to measure (and what to ignore) to track real success
Tune in for real insights, expert strategies, and tips to up your marketing game.
United States
