Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution
Update: 2025-06-25
Description
Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.
Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU.
This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution.
In this episode you’ll discover:
What “measure twice, cut once” really means for marketing
Why chasing tactics without strategy is a dangerous game
How to build alignment between your plan and your outputs
How to retrofit better thinking into BAU marketing
Tune in for real insights, expert strategies, and tips to elevate your marketing game.
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