Furkhan engages in an enlightening discussion with rhetoric expert Jay Heinrichs. They delve into the intricacies of forming and maintaining habits, self-persuasion, and overcoming personal challenges. Jay shares his profound experiences, from battling health issues to achieving remarkable fitness goals well into his 70s. The conversation covers Aristotle’s philosophy on habits, the power of reframing, and the role of self-talk in shaping our realities. Jay also provides practical advice on managing internal narratives and navigating social media's impact on our attention spans. Packed with insights on maintaining discipline and achieving personal growth, this episode is a must-listen for anyone looking to enhance their self-identity and live a more fulfilling life.

Jay Heinrichs is a leading master of rhetoric, the art of persuasion. He’s the New York Times bestselling author of "Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.” His latest book, "Aristotle's Guide to Self-Persuasion," digs into how we can use the same persuasive art to change ourselves. 

Having worked with clients ranging from Southwest Airlines to universities to NASA, Jay also advises marketers and advertising agencies. Bloomberg Businessweek says Jay “brings the art of persuasion to the world’s masters of manipulation”! Jay writes a popular Substack newsletter, “Aristotle’s Guide to Soul Bending.” He says his mission in life is to teach people how to improve relationships, disagree without anger, and get in better touch with their Aristotelian souls.

00:00 Introduction and Welcome
00:56 Guest Background and Career Journey
03:16 Overcoming Physical Challenges
04:06 The Power of Habits
05:11 Training for a Mountain Run
07:57 Self-Persuasion Techniques
15:06 The Role of Rhetoric and Persuasion
21:24 Connecting with the Soul
40:59 Pursuing Happiness and Discipline
43:35 Epicureans vs. Stoics: Happiness vs. Virtue
43:59 Navigating Disagreement and Building Relationships
45:13 The Art of Persuasion: Setting Goals and Asking Questions
51:37 The Role of Decorum in Persuasion
59:33 The Power of Social Movements and Organization
01:01:29 The Importance of Long-Form Content and Storytelling
01:08:14 Discipline and Self-Identity
01:20:51 Understanding Shame, Guilt, and Self-Talk
01:24:07 Conclusion: Living Up to Your Better Self

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Or find Furkhan's Book, Pursuit of Self Love: 30 Uplifting Messages and Reflections. The Kindle version is available on Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.ca/Pursuit-Self-Love-Uplifting-Messages-Reflections-ebook/dp/B0C4D1XYL1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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