The lack of a clear point makes it easy to attract the wrong people to your podcast and your life. Stand for something and you’ll build a brand faster because you’re more respected. Your message and what you believe needs to be repeated and delivered consistently. Every person you meet should know and understand your message.

Have you ever talked to someone who lacked belief? They’re hard to be around and even harder to trust. Beliefs shape our world. Whatever you believe in will ultimately shape your show. Messaging for podcasters is about delivering your beliefs to the audience. Start shaping your beliefs about your market.

Steps to Execute:  (1) Craft a clear statement of what you believe: “I believe ______.” (2) Add your message into all of your content and social media pages. Be consistent! (3) Share your key points.

Crafting your belief isn’t very difficult. The key to remain consistent and focus on providing valid points as to why you feel that way. Taking the time to share your opinion AND why that is your perspective will do a. few things. First, it will attract more of the people who agree. Then, it will detract the prospects that don’t agree!

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