David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. He has led top-performing sales teams at high-growth startups and is a former VP of Salesforce, where he created the Sales Leadership Academy program. Often referred to as the “Sales Professor,” David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations.

In this episode, David had the chance to speak about sales strategies. One of the most important aspects is nurturing your prospects. Before you get on the phone, your prospects should know key things about you and your company. Nurturing before the call means

• It’s easier to generate sales in business. The basic questions are already answered.
• You can focus on closing the deal during the call because the relationship is already built.
• Your sales team saves time now that they’re only connecting with prospects that are ready to buy!

Take the time to nurture your prsoepcst so that your sales team doesn’t have to. Displaying your expertise will make it a lot easier to sell any products or services you have. David gave us some amazing strategies to reaching prospects where they are in their buyers journey and holding their hand along the way.

You can learn more from David Priemer at cerebralselling.com

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