DiscoverQuality during DesignMyths of Product Development - Part 1
Myths of Product Development - Part 1

Myths of Product Development - Part 1

Update: 2024-10-03
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How do we integrate quality with product development? Using quality tools and techniques early in the design phase can lead to more successful outcomes. But we cannot do it by treating the product development process like a manufacturing process.

Listen to this Part 1 as we unpack Harvard Business Review’s "The Six Myths of Product Development" by Stefan Thomke and Donald Reinersten. We review three of the six myths in the article, revealing the misconceptions around resource allocation, batch processing, and rigid development plans.

Join us as we review why treating a product development process like a manufacturing process is riddled with pitfalls. The reasons why it doesn't work provides us understanding to what we CAN use quality tools and techniques to do to improve product development.

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About me
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. Through Deeney Enterprises, LLC and her signature program, Quality During Design, she empowers product design managers and engineers to create exceptional products.

Dianna helps teams integrate quality principles into their design process, fostering early collaboration that leads to fewer design rework loops and reduced overall costs. Her passion for education bridges the gap between design and quality through the Quality During Design platform, offering:

  • The Quality During Design Podcast: Engaging discussions on topics like FMEA, design for manu...
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Myths of Product Development - Part 1

Myths of Product Development - Part 1

Dianna Deeney