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In this Part 2, we continue to challenge product development ideas by reviewing the final three myths identified by Stefan Thomke and Donald Reinersten in their article, "6 Myths of Product Development". You'll leave with a better understanding of why smaller development 'batches, embracing mistakes, and focusing on the quality of features are what's needed for innovative products.

Discover how quality thinking and systems approaches not only enhances collaboration but also improves user experience from the ground up. By integrating insights from the concept phase, teams can make more informed and strategic decisions throughout the development lifecycle.

Use this episode as an opportunity to change-up your development toolkit with practical guidance and resources.

Visit the podcast blog for extra links and resources.

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About me
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. Through Deeney Enterprises, LLC and her signature program, Quality During Design, she empowers product design managers and engineers to create exceptional products.

Dianna helps teams integrate quality principles into their design process, fostering early collaboration that leads to fewer design rework loops and reduced overall costs. Her passion for education bridges the gap between design and quality through the Quality During Design platform, offering:

• The Quality During Design Podcast: Engaging discussions on topics like FMEA, design for manu...