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How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others?

Not all features are equal in the eyes of our customers. And not all features are value-added, either.

In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features.

You'll learn how to differentiate between essential and non-essential features, ensuring that your design truly resonates with your customers. This episode walks through the intricacies of the Kano Model's two-by-two matrix and the different satisfaction levels represented by various lines and curves.

Too complex? We break it down. Prioritize your features based on their impact to the customer using their voice. Then, consider how well you want to implement that in your design using the Kano Model.

Get ready for practical tips and proven strategies to enhance your product’s value while managing cost, time, and design trade-offs. This episode is an introduction to the Kano Model for design.

Visit the podcast blog for a Kano Model and examples to help you put it into practice.

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About me
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. Through Deeney Enterprises, LLC and her signature program, Quality During Design, she empowers product design managers and engineers to create exceptional products.

Dianna helps teams integrate quality principles into their design process, fostering early collaboration that leads to fewer design rework loops and reduced overall costs. Her passion for education bridges the gap between design and quality through the Quality During Design platform, offering:

• The Quality During Design Podcast: Engaging discussions on topics like FMEA, design for manu...